'Get It Together, Baby' Applebee's Campaign Ain't So Hot

APPLEBEE's Media Release describes:

In one spot, the apple sits on a park bench with a young man who is sending text messages to friends. The apple asks, "That's how you carry on a friendship, baby? With your thumbs? Of course, it ain't my business."

The man turns to the apple and replies, "Well, if it ain't your business, why are you all up in mine?"

The apple replies, "Cause you people need to get eyeball-to-eyeball over the flavors that bring people together."

Next, viewers see the man enjoying dinner with his friends at an Applebee's restaurant. He turns to the apple and asks, "Can everyone hear you or is it just me?"

The Apple replies, "Talk to your buddies." The spot ends with a voice over, "Applebee's. Get it together, baby."

Applebee's Talking Apple Voiced by Wanda Sykes

I did not know this, but learned today that Applebee's apple is voiced by stand-up comedienne, Wanda Sykes. Sorry Wanda, but I don't care much for your 'talkin' apple.

'Get It Together, Baby': Applebees on Television

I finally have seen one television commercial for the newest Applebees campaign "Get It Together, Baby"; and it is worse than the radio ad. The 'apple' of Applebees speaks in that annoying, whiny female voice that sounds like someone who went to a one-room rural school. She says she doesn't have a dining room 'cause she likes to eat at Applebees. An apple eating at Applebees; now there's a sight.

"Get It Together, Baby!" Says Applebees

Now, first off, I don't eat at Applebees (at least not very often and definitely not recently.)

Second, the new ad that was introduced just a few days ago, I have only heard on the radio. I have yet to see the television spot. I believe in the tv spot, an apple sitting on a park bench speaks to someone about eating at Applebees.

I can't comment on that advertisement, but the radio ad I find extraordinarily annoying, especially the woman at the end who commands me to "get it together, baby."

What, pray tell, do I not have together? My emotions, my finances, my job, my family? What is she talking about!?

And, why does she sound like she lives out in the woods, up on the mountains, or even deep in a swamp somewhere?